21
Nov

The Art of The Deal

Anthony Wood from Samuel Wood & Company offers some good advice about selling your home in this or any market.

In 1987 a book called The Art of the Deal was published. Part-credited to one Donald J Trump it is estimated to have sold over one million copies and it held the number one spot on the New York Times Best Seller List for 13 weeks.

What made it so popular? Simply that people were fascinated to learn how to make better business deals. Selling a home is business. So here are seven of my key thoughts on the art of the property deal.

People are only human
Everyone wants as much as they can get for their property. But let’s face it all potential buyers want to pay as little as possible. Sometimes buyers and sellers don’t play nicely together. Property transactions often expose human nature in the raw. For both parties to get what they want ideally they should compromise a little. Each should be nice but firm.

Reasonable wins
The key to a successful property deal is not to make unreasonable demands with your price or with an offer or counter-offer. Being reasonable always trumps being unreasonable.

Don’t haggle, negotiate
Ill-advised buyers and sellers haggle. Informed buyers and sellers negotiate. Negotiation isn’t just about price. It can involve fixtures and fittings, furniture and white goods. It might involve access to carry out remedial work before completion, or even renting back the property for a while after completion if necessary. It is also about timing. When two or more parties are involved in a chain and each has their own idea about when they want to move, discussing exchange and completion dates plays a crucial part of any negotiation.

Some principles aren’t worth standing on
Some principles have little place in negotiation. Principle is all very noble but sometimes it is best to focus on the desired outcome rather than the cut and thrust of getting there. The aim is to move. A sale is only part of the move. The end game should always be the focus. If one side decides to be mean and petty that does not mean the other side should be too. Bad behaviour is annoying but standing on principle is often counter-productive.

Move forward not back
Having made the deal it is usually best to hang on to it. Losing a deal can be costly in money and time. Also no one likes it when another side reneges on an agreement. It breeds a great deal of ill feeling – sometimes enough to blow a deal. At the very least it can throw up other difficulties – often with several other parties if there is a chain of inter-related sales.

Expect the unexpected
Be prepared for the unexpected. Sometimes a genuine legal, financial or survey issue shows up from nowhere and the deal may have to be adjusted. This may be unavoidable. Again it is best to accept that stuff happens and that reasonable behaviour on all sides can often resolve these irritating difficulties.

A good estate agent is your new best friend
Many people think that estate agents simply put properties on the internet and conduct viewings. But that is only the start. Their real work is in the art of the deal - making sure clients get what they want, when they need it. Estate agents do this in the crucible of an intricate personal, legal, financial and sometimes emotionally charged theatre of life. A good estate agent is a highly experienced expert in this. It really is better to have a proper estate agent on your side from the start instead of wishing you had one somewhere down the line when it may be too late.

21
Nov

FOR SALE £480,000
In a unique picturesque location at the end of a no-through road running along the edge of Purslow Wood, this beautifully presented detached property stands in landscaped gardens and enjoys uninterrupted views over the surrounding countryside. Benefitting from central heating and double glazing throughout, the property has 2 generously sized Reception Rooms, Kitchen/Dining Room, Pantry, Utility, 3 Bedrooms and 2 Bathrooms. Viewing Essential. EPC D.

21
Nov

Its always nice to have such positive feedback

Please sum up in a paragraph your thoughts about the company and any specific member of staff:

"Great welcome and accessible staff. Clear documentation and good communications. Always did what they said they would do. In fact the house was up with two agents and having spoken to both we found Samuel Wood much better to deal with"

14
Nov

FOR SALE £159,500 This well presented 3 Bedroom terraced house is located in the popular and well serviced village of Bucknell being surrounded by beautiful countryside. Accommodation which benefits from oil fired heating and double glazing where listed and includes; Reception Hall, spacious Lounge/Dining Room, Kitchen, First Floor Landing with 3 Bedrooms and upgraded Bathroom. Outside the property has enclosed gardens to front and rear elevations and garage being one of a block. No onward chain. Call our Craven Arms team for viewings or more information 01588 672728

9
Nov

FOR SALE £395,000 Rose Cottage is a spacious Detached House within pretty gardens situated in the beautiful countryside between Church Stretton and Much Wenlock. The accommodation, which has central heating and is double glazed, comprises 4 Bedrooms, 2 Reception Rooms, 2 Bathrooms, fitted Kitchen, Utility and Conservatory. Double Garage/Workshop. Further Games room/Workshop. EPC rating E or Please call our Church Stretton team further details or to arrange a viewing 01694 722723

9
Nov

Anthony Wood from Samuel Wood & Company offers some good advice about selling your home in this or any market.

In 1987 a book called The Art of the Deal was published. Part-credited to one Donald J Trump it is estimated to have sold over one million copies and it held the number one spot on the New York Times Best Seller List for 13 weeks.

What made it so popular? Simply that people were fascinated to learn how to make better business deals. Selling a home is business. So here are seven of my key thoughts on the art of the property deal.

People are only human
Everyone wants as much as they can get for their property. But let’s face it all potential buyers want to pay as little as possible. Sometimes buyers and sellers don’t play nicely together. Property transactions often expose human nature in the raw. For both parties to get what they want ideally they should compromise a little. Each should be nice but firm.

Reasonable wins
The key to a successful property deal is not to make unreasonable demands with your price or with an offer or counter-offer. Being reasonable always trumps being unreasonable.

Don’t haggle, negotiate
Ill-advised buyers and sellers haggle. Informed buyers and sellers negotiate. Negotiation isn’t just about price. It can involve fixtures and fittings, furniture and white goods. It might involve access to carry out remedial work before completion, or even renting back the property for a while after completion if necessary. It is also about timing. When two or more parties are involved in a chain and each has their own idea about when they want to move, discussing exchange and completion dates plays a crucial part of any negotiation.

Some principles aren’t worth standing on
Some principles have little place in negotiation. Principle is all very noble but sometimes it is best to focus on the desired outcome rather than the cut and thrust of getting there. The aim is to move. A sale is only part of the move. The end game should always be the focus. If one side decides to be mean and petty that does not mean the other side should be too. Bad behaviour is annoying but standing on principle is often counter-productive.

Move forward not back
Having made the deal it is usually best to hang on to it. Losing a deal can be costly in money and time. Also no one likes it when another side reneges on an agreement. It breeds a great deal of ill feeling – sometimes enough to blow a deal. At the very least it can throw up other difficulties – often with several other parties if there is a chain of inter-related sales.

Expect the unexpected
Be prepared for the unexpected. Sometimes a genuine legal, financial or survey issue shows up from nowhere and the deal may have to be adjusted. This may be unavoidable. Again it is best to accept that stuff happens and that reasonable behaviour on all sides can often resolve these irritating difficulties.

A good estate agent is your new best friend
Many people think that estate agents simply put properties on the internet and conduct viewings. But that is only the start. Their real work is in the art of the deal - making sure clients get what they want, when they need it. Estate agents do this in the crucible of an intricate personal, legal, financial and sometimes emotionally charged theatre of life. A good estate agent is a highly experienced expert in this. It really is better to have a proper estate agent on your side from the start instead of wishing you had one somewhere down the line when it may be too late.

7
Nov

JOIN OUR TEAM
Full Time or Part Time Sales Negotiator/Office Administrator

Established Town Centre Estate Agents Samuel Wood & Company are now seeking to recruit for our busy town centre office.
We require a motivated and enthusiastic individual to supplement our busy and dynamic sales team based at our successful Shrewsbury Office.
Previous experience within the industry is preferred
The successful applicant will be required to work Saturdays
Previous applicants need not apply
Please send covering letter and CV by email only to sarah@samuelwood.co.uk

Closing date for applications Thursday 17th November 2016

2
Nov

Whilst an agent selling a property quickly and to the first potential buyers introduced is always
going to be a major plus we feel strongly that the service we received was far more, from start to
finish, than just the achieving of that important detail.
Andrew, without any doubt you were the most impressive of the five agents we saw during our two
year process. Your approach, good advice, clear thinking and professionalism were a huge asset that
we recognised from day one. The online representation of the property was also the best we were
offered.
Jane, your tenacity, attention to detail and great communication, ably supported by Erin, were so
appreciated and confidence inspiring, helping us greatly to get through those final drawn out and
nervous weeks.
It is customary for us all to receive letters of complaint when things go wrong so we very much
wanted to send a few lines to reinforce what outstanding service we both thought we received
from Samuel Wood Ludlow.
With thanks again and wishing you all the best for the future, Tony & Kathy