Samuel Wood Revolutionises Property Listings with AI Technology
Here at Samuel Wood we are raising the bar in property marketing by utilising AI technology to provide a complete intelligent interior design solution, at the click of a button.
This innovation allows us to go beyond basic virtual staging to fully furnishing and designing interiors with photo-realistic detail, which is a huge step forward from CGI-enhanced imagery.
A more immersive buyer experience
Prospective buyers can explore properties online with a more immersive experience, helping them visualise each space’s full potential.
This enhanced presentation drives greater engagement, particularly as buyers increasingly rely on online property searches to shortlist homes. Samuel Wood’s AI interiors make properties more appealing, resulting in faster decisions and sales.
While traditional CGI adds simple elements like a bed or table, Samuel Wood’s approach offers complete interior design solutions.
Rooms are carefully curated with custom furnishings, lighting, and décor, creating lifelike environments that align with different lifestyles and tastes. Whether it's a modern kitchen or a cosy living room, buyers can easily imagine themselves living in these beautifully styled spaces.
Samuel Wood leading the way
“We’re proud to be leading this shift in how buyers view properties,” said Samuel Wood co-director Russell Griffin.
“Our latest technology goes beyond placing basic furniture—it creates a lifestyle vision. For example, Horton Lodge Barns is a reimagined development, offering a contemporary lifestyle with while retaining the charm and character of a traditional building.
“The development includes five dwellings all boasting high spec fixtures and fittings, and we created several images to truly bring to life each property. We believe that this approach has made a huge difference in capturing the imagination of prospective buyers,” he added.
To view Horton Lodge Barns simply click here
AI photography also benefits buyers by helping them better visualise how a property can fit their needs and tastes. Whether it’s a country estate or a city apartment, Samuel Wood’s technology brings each listing to life.
As the property sector continues to embrace digital transformation, Samuel Wood remains at the forefront. Russell explained: “We’re not just keeping up with the industry’s changes; we’re driving them. Our goal is to ensure every property shines in its best light.”
For sellers, this new technology eliminates the need for costly physical staging. Empty homes, new builds, and even partially renovated properties can be transformed into fully furnished, inviting spaces. This not only attracts more attention but often leads to quicker and more profitable sales.”